Fwee

Fwee believes that makeup should be fun, fearless, and accessible to all. That’s why they created an imaginative makeup brand to help you express yourself creatively.

Fwee® was born in 2015 when a small team of makeup enthusiasts and cosmetic chemists wanted to shake up the beauty industry. They were tired of seeing the same stale products flood store shelves and felt conventional brands failed to capture the creative spirit of young generations.

They launched with a line of vibrant Lip Puddings in metallic, duochrome and holographic finishes. These creamy, cushiony lipsticks became a viral hit on social media and Fwee® quickly amassed a dedicated fanbase.